portfolio
A collection of my work in media relations and serving as a creative director, writer, editor, & producer.
Harry ransom center
MEDIA RELATIONS | MARKETING STRATEGIES | REBRAND | CONTENT STRATEGY
I lead press and media relations, brand and content strategy, and marketing communications for the Harry Ransom Center, overseeing cohesive storytelling that elevates institutional visibility and audience engagement. Highlights of my work include leading national media strategy for the Live From New York! The Lorne Michaels Collection Exhibition and acquisition announcement, guiding a comprehensive institution-wide rebrand, developing exhibition identities and campaigns, serving as Managing Editor of Ransom Magazine and producer/host of the upcoming Ransom Center Podcast, and mentoring a collaborative communications and marketing team.
Visit hrc.utexas.edu to find out more!
PRESS HIGHLIGHTS
There are many professional achievements I am so proud of here, but I must confess one my proudest moments was getting my dog, George Michael, featured in this news piece: https://cbsaustin.com/news/local/billy-collins-hosts-dog-themed-poetry-day-at-ut-invites-pet-lovers-to-ransom-center
Now, back to business:
NEW YORK TIMES EXCLUSIVE - LORNE MICHAELS ARCHIVE
https://www.nytimes.com/interactive/2025/02/20/arts/television/snl-lorne-michaels-archives.html
THE GUARDIAN US - BEST EXHIBITIONS 2025 - WORDS AND WONDER
https://www.theguardian.com/artanddesign/2025/jan/07/most-exciting-us-art-exhibitions-2025
KUT (NPR) - FRIDA KAHLO
NEW YORK TIMES - SONORA BABB
https://www.nytimes.com/2024/10/18/books/booksupdate/iris-jamahl-dunkle-sanora-babb-.html
NATIONAL PUBLIC RADIO - VIRGINIA WOOLF
TEXAS MONTHLY - LORNE MICHAELS ACQUISITION
https://www.texasmonthly.com/arts-entertainment/saturday-night-live-harry-ransom-center/
TRAVEL + LEISURE - BEST THINGS TO DO IN AUSTIN
https://www.travelandleisure.com/trip-ideas/city-vacations/best-things-to-do-in-austin-texas
CONDÉ NASTE TRAVELER - REVIEW ON HARRY RANSOM CENTER
https://www.cntraveler.com/activities/austin/harry-ransom-center
CBS AUSTIN - LORNE MICHAELS
GLASSTIRE - WORDS AND WONDER
TODAY SHOW EXCLUSIVE - LORNE MICHAELS EXHIBITION
ANDRE ASSOUS
VIDEO | BRANDING | CATALOG | CASTING | PHOTOGRAPHY | SCRIPTWRITING | VOICEOVER | EDITING
Andre Assous, a shoe company that specializes in espadrilles, had a mission to tell their audience. They weren’t like other espadrilles you see on the market; they were the real deal. Unlike the vast majority of their shoes in their retail space, they offered handmade, authentic espadrilles directly from Spain. To capture that ethos, we had the honor of touring the factories in southern Spain and got to see the craftsmanship at hand.
We had one goal for their audience: we wanted them to really feel something. Behind every shoe, there was a rich history and pride of tradition. We wanted their audience to feel the authenticity of their product.
Phaidon publishing - Food & wine Exclusive
VIDEO | EDITING | EVENT PRODUCTION
Dinner Lab, a popup dining experience, approached us with a unique opportunity: a Nordic dinner that promoted Chef Magnus Nilsson’s new book, The Nordic Cookbook by Phaidon Publishing.
We worked hand in hand with Phaidon and Dinner Lab to ensure we showed off this culinary experience while informing the audience what the cookbook was all about. In order to pull that off, we had to ensure that not only our interview allowed for us to set the tone, but each shot, music choice, and pacing of the video was done in an effort to make it feel like a true Nordic experience. This was featured as a highlighted Food & Wine magazine piece.
tubi 60
VIDEO | BRANDING | SCRIPTWRITING | PHOTOGRAPHY
Tubi 60, an Israeli liquor company, had a big challenge when they came to America: no one knew who they were or what type of genre Tubi falls under. We worked hand in hand with their team to ensure that we captured the playful voice of their brand, all while educating the market on what they were all about (without ever taking ourselves too seriously).
One way we solved this branding dilemma was by creating a cocktail recipe video series to highlight the versatility of the spirit.
San antonio zoo
VIDEO | EDITING | BRANDING | ANIMATION | SCRIPTWRITING
As a San Antonio girl, the San Antonio Zoo is a childhood staple in my memory. They had gone through a massive new branding campaign in the market to show off new programs/initiatives, sustainability, events, and more.
This video was a multi-video project that highlighted all the new changes the zoo had gone through, intended to show off how the San Antonio Zoo is one of the top zoos in the nation.
Jambu footwear
REBRANDING | CAMPAIGN LAUNCH | VIDEO | PHOTOGRAPHY | CATALOGUE | NATIONAL TV CAMPAIGN
Winner of the American Advertising Award | Photography
Jambu Footwear, a national comfort design shoe, was one of my first national clients. In 2017, they approached us looking for a fresh campaign that would span tv, print, and digital campaigns. Although they are a comfort shoe, they didn’t want to be viewed as a dusty old shoe; they wanted to tackle a more sophisticated and active market, all without alienating their current clientele. We also had the added challenge of marketing to a new clientele for them: men’s shoes.
Shoes are historically hard to market, especially for product shots. We promised their team that all product-only photography would still hold up the integrity of the campaign: a shoe that can go on any adventure.
We launched Away We Go, a destination-packed campaign that sprawled across the San Francisco Bay area. We later went on to do two more campaigns for them, one in Montana and one in Texas. The result? We won an American Advertising Award!
AUSTIN DETOURS
This one is special to me and holds many chapters in my career. I’ve worked for Austin Detours for five years, and believe me when I say, we created a lot of fun together.
As their Marketing Manager, I worked hand and hand with their Chief Experience Officer, Elizabeth Alderson, to help brand the BEST tour and events company.
WEBSITe
In a competitive space, you need branding that pops. Since Austin Detours offers a variety of services, it was vital to write copy that explained the plethora of teambuilding and corporate events, balancing facts while selling the experience.
Our biggest rebrand obstacle: in a post-pandemic world, we had to stress that we were there for teambuilding events, not just public tours.
In 2021, we had the best sales numbers we had ever seen as a company.
SOCIAL MEDIA & BLOGS.
Impactful imagery paired with eclectic storytelling. From blog posts to videos, each project loudly projected the voice of Austin Detours: fun, engaged, never boring.
A story should always feel personal.
Every newsletter was carefully crafted to attract and target new clients, retain existing ones, and highlight new experiences. We achieved this through captivating copy and fresh images, resulting in the Sales team seeing a direct impact.
But wait…there’s more
As we came back into the market, we started to launch San Antonio Detours as well as Dallas Detours. Although part of the Detours umbrella, each website has its own flair and branding needs to serve their markets.
I was in charge of developing programs, websites, and branding for each market.
Passion projects & Photography
These are some videos I did in my spare time, as well as some extra photography from my travels, events, or editorial work.
electric austin
VIDEO | EDITING | ANIMATION
Highlighting WhichCraft Beer.
SCENE TO SCENE ANALYSIS
EDITING | COMMENTARY
I’m a Game of Thrones nerd (don’t you dare bring up the last season), and this was a film analysis I did comparing the sixth season finale to Pawel Pawlikowski’s Ida.
TW: this video talks about themes of suicide
